Celebrating 15 Years of When in Rome: A Charming Rom-Com with a Magical Twist

Fifteen years ago today, on January 29, 2010, When in Rome hit theaters, bringing audiences a delightful mix of romance, comedy, and a touch of magic. Starring Kristen Bell and Josh Duhamel, the film delivered a lighthearted love story set against the breathtaking backdrop of Rome, Italy.

 

 

Directed by Mark Steven Johnson, When in Rome follows Beth (Kristen Bell), a workaholic curator who has all but given up on love. While in Rome for her sister’s wedding, she impulsively steals coins from a legendary “fountain of love,” unknowingly triggering a spell that makes the men who tossed them in fall hopelessly in love with her. Among her new admirers are a quirky magician (Jon Heder), a vain model (Dax Shepard), a charming painter (Will Arnett), and an eccentric sausage tycoon (Danny DeVito). But when she meets the dashing Nick (Josh Duhamel), she’s left wondering—does he truly love her, or is it just the fountain’s magic?

 

 

Though When in Rome wasn’t a critical darling, it quickly became a favorite among rom-com lovers who appreciated its whimsical premise, slapstick humor, and the undeniable chemistry between Bell and Duhamel. The film’s playful tone, combined with an ensemble cast of comedic talents, made it a fun, escapist watch—perfect for fans of feel-good love stories.

 

 

Fifteen years later, When in Rome remains a nostalgic entry in the era of 2000s romantic comedies. Whether you first watched it in theaters or discovered it later, its charm endures, proving that sometimes, love really is a little bit magical.

 

 

Happy 15th anniversary to When in Rome! Maybe it’s time for a rewatch?